History of Di Rienzo goldsmiths
"one of the most famous "scannese" masters' artisanal workshop, keepers of the abruzzese traditional jewellery".
In 1850, in Scanno, an ancient village in the mountains of Abruzzo, the Di Rienzo family already manufactured gold necklaces, brooches and silver clips in their workshop. This jewellery was used by the local women to decorate their traditional costumes. The thriving local economy which was related to the sheep trade, was crucial in promoting the goldsmiths' actvities which were deeply inspired by the bridal costume and largely consisted of unique and fine buttons on the bodice. The buttons were based on floral, religious or mythological motifs, still now jealously guarded by the Di Rienzo workshop. The young Nunziato grew up in the workshop's lively cultural atmosphere helping his father Armando, an important and well known master who handed down to him his passion for the artisanal filigree jewellery. Once he gained all the knowledge and the experience, Nunziato carried on his father's activity. He made the Scanno jewellery tradition well known and appreciated in Italy and abroad thanks to fine pieces of art like the "Amorino", pendant-amulet created for the bridal costume and presented for the first time in 1960 at the New York World Exhibition, where it was awarded for its artistic value. In 2001 the workshop created the gold key given to the President of the Italian Republic Carlo Azeglio Ciampi during the cerimony for his honorary citizenship in Scanno. In 2010 we had the honour to create the precious pins for Pope Benedict XVI 's pallium, during his visit to Sulmona. In 2011 the workshop won a regional contest for the creation of Italy's 150th anniversary celebrative medal, made by the younger brother Eugenio. Armando, Giuseppe and Eugenio, the heirs and the keepers of their ancestors' knowledge, are proudly continuing the glorious family tradition by respecting the past, living in the present and looking towards the future.